YMC Plimsoles for old-skool sneaker fun

A new brand at gravitypope this year is YMC - short for 'You Must Create' a designer brand from London that started out with clothing but has branched into footwear in recent years. Their spring/summer 2008 collection utilizes a 40's and 50's pre-surf Hollywood leasure to create a line that is truly unique.

First to arrive from YMC at gravitypope is the classic styled plimsole runner.

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Available in gray and navy gingham canvas and white patent leather. These sneakers hark back to mid century leasure wear, summer picnics and sunny days on the beach. The extra wide sole and high toe cap give these sneakers a unique vintage look.

Check them out at gravitypope.com


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